Puma Hummer

Browse times：1043     author：admin    time：2019-04-12

1. What is Puma?
Puma was founded in Germany in 1948 by Rudolf Dasler. The main products are sportswear and sports shoes.
Hummer PUMA's outdated brand establishes a new attitude towards life.
In the 1980s and 1990s, Hummer PUMA once fell behind the sportswear giants such as Nike, Reebok and Adidas in marketing and sales. At that time, PUMA PUMA was regarded as an outdated brand. Department stores have put Hummer sneakers on cheap containers. In 1993, PUMA PUMA reached the brink of bankruptcy.
In 1994, Jochen Zeitz, who was only 30 years old, was appointed CEO of the company. He was also the president of the youngest listed company in Europe. Since the end of the 1990s, under the leadership of Jochen Zeitz, Hummer PUMA has relied on guerrilla marketing tactics to become the “outbreak brand” of the world sportswear market. From 1993 to 2001, PUMA's PUMA turnover nearly doubled. In 2002, the US sportswear market totaled $7.8 billion, while Hummer’s sales increased by 48% year-on-year to $121 million. PUMA PUMA was named "2002 Annual Marketing Brand" by Brand Weekly.
John Shanley, managing director of Wells Farg o Securities Investment Co., New York, said: “Puma PUMA is a brand-managed sportswear brand. Its product line is designed to be rigorous and reasonable. It has a long-term clarity in market segmentation and distribution channel management. The goal." With excellent marketing tactics, PUMA PUMA has been rated as the most worthwhile investment in the German market for many years.
2. The following specific benefits are obtained through the Puma audit:
1. Meet the customer's mandatory standard requirements and obtain customer orders;
2. Obtain the recognition of international brand customers, avoid repeated audits of suppliers by foreign customers, and save costs;
3. Reduce the risk of management control, increase the autonomy and self-discipline of complying with local laws and regulations, avoid legal proceedings, and improve the overall management level and competitiveness;
4. Improve production systems and facilities, and continuously upgrade, increase production capacity, improve manufacturing safety and health, and enable enterprises to achieve higher business benefits;
5. Provide employees with ethical work environment, attract more talents, reduce the loss of high-level professionals, and enable enterprises to achieve sustainable development;
6. Establish international credibility and improve corporate image;
7. Make consumers build positive emotions on products;
8. Stabilize cooperation with buyers and broaden new international markets.

【Return list】