ALDI Aldi

Browse times：659     author：admin    time：2019-04-12

1. What is ALDI?
Aldi Aldi is the abbreviation of the German company in the global Aldi South, North Business Group Alliance. The company's name, Aldi, is derived from the acronym for the first two letters of the German words "Albrecht" Albrecht (personal name) and "Dissconte" Discount.
Aldi was originally founded in 1913 as a small food store in the city of Essen in the Ruhr industrial area. The initial operating area was only 35 square meters, and the store was run by the mothers of Carl Albrecht and Theo Albrecht. After the war, Carl and Theo took over. Soon, the brothers opened a big shop in the Shunsbek area on the outskirts of Essen. By 1950, it had grown into a small chain food store with 13 stores. In 1960, Aldi was divided into two parts, the South and the North. At this time, they already had 300 stores and had an annual turnover of 90 million West German Marks. To this day, Aldi is still expanding the world of business, and the operation is quite successful.
2. Analysis of the business model of ALDI discount stores
Reducing costs is the core business philosophy;
Although both ALDI and Wal-Mart are retailers with successful low-cost strategy implementations, ALDI is significantly different from Wal-Mart in its implementation strategy.
 1. The principle of high efficiency and low cost of operation management
(1) Store design strategy: based on simple and practical, thus reducing expenses;
(2) Commodity strategy: the business category is fixed, the variety is also small, and the cost is reduced;
(3) Personnel strategy: employees are small and refined, reducing labor costs;
(4) The promotion method is simple;
2. Unblocked channels guarantee low-priced quality goods
(1) Adhere to its own brand strategy;
(2) Pay attention to consumer demand and focus on cultivating consumer loyalty;
(3) Advocating "benign competition" and making progress together with competitors;
(4) Effects and implications.

【Return list】